I knew it wouldn’t last; J.C. Penny dropping sales and having a one-price everything is reduced policy. I’ve never seen a woman who could resist a sale no matter if they were paying more.
Apparently it took J.C. Penny a lot longer to realize that; so they have reversed their decision and will now be having sales again. Women love to see how much they have saved on an item no matter how much it was marked up before the sale.
I recall a wife of a friend of mine who came home with a ton of clothes telling her husband how much she saved him that day with the clothes she purchased on sale. His reply was, “You could have saved a hell of a lot more had you stayed home”!
I had a lady who worked for me, had previously worked at a furniture store; their sale method she said, was to move the furniture around the store, mark the furniture up, have a sale and price the furniture what it was before. Worked like a charm she said. Unless you had shopped there previously and knew the price of the furniture, you gained nothing from the sale.
But hey, a sale is a sale.