Branding as described by Webster is trying to make your product better known in an effort to sell more of their product. Like a brand of toilet paper telling you their new brand of toilet paper is better than their former product. Apparently your butt was getting a raw deal, no pun intended.
Branding is known more for product promotion but now it is becoming fashionable to promote towns, even government.
Sussex County is in the process of paying for a study to rename the Georgetown Airport and their Economic Development Office. Apparently there are too many Sussex County’s in the country and the pilots might be confused and land at the wrong Sussex County? People have been landing there for years and I don’t recall anyone being lost, at least not when I was Director of the Airport.
Grants of $10,000 were recently given to several towns to ‘re-brand’ themselves including my town of Laurel. A few other towns including Seaford were given much more to study and revitalize their decaying downtowns.
Laurel has used their $10,000 to hire a consultant and in discussions for town ‘branding’ has called their ‘branding’ project “Ramble” in an effort to promote the town and businesses.
Another $25,000 grant through DNREC has been awarded to Laurel for another study this one to ensure there are not environmental issues since the ‘new’ Laurel will be along Broad Creek, a study lasting 4-6 months. God forbid they find a rare frog or plant.
tying in the downtown and along Broad Creek hoping to make Laurel a travel destination area. I am for anything to promote my home town, but I am afraid they are blowing smoke.
In my many years in economic development the story remains the same. Businesses profit if they are located on the main thoroughfares, which in the case of Laurel would be Market Street or RT 24. Laureltowne built on Front St. by the LRC a block down wind from Market St. was supposed to replace the stores demolished by the LRC on Market St as the ‘new’ business district; it failed, it is used as service businesses, and half the stores are vacant.
Face it, the tourist industry is fueled by females. They need two ingredients; places to shop and places to dine. Laurel certainly has the dinning industry, but when the stores on Market St. were demolished Laurel lost the charm of shopping similar to Berlin, MD.
The moment the wrecking ball hit the block of stores, Laurel the town with the largest number of buildings listed on the National Historical Society in Delaware lost any chance of being a travel destination. No shopping, no tourist buses.
The plan for “Ramble” is to include a farmer’s market, ice cream vendors, a kayak and canoe launch along with other amenities. Good luck with that, sincerely.
By the way; where is the money coming for all this construction? The town has no money and the LRC lost their God Father when Senator Bob Venables, of Laurel and former chairman of the State’s Bond Community who was responsible for the funding of Laureltowne, The Dr. Pierce Ellis Medical Building and the construction of the building housing Abbotts Grill lost his re-election bid in November?.